Superfads: Are superfoods really that super?

Strolling along Church Street in one of Melbourne’s leafy suburbs, I walk past the mecca of junk food, McDonald’s. A few shops down the road, I arrive at my destination – The Essential Tree – an organic health food store in Richmond. This store is a huge contrast to the multinational fast-food stores that litter the street. I head straight in. The aisles are packed with exotic richness; Amazonian Açaí berries, Baobab powder, Chia seeds, Matcha tea and at last I see Queen of all superfoods-Quinoa!

I wonder to myself what really makes these colorful and bizarre foods so super.

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